Content area
Abstract
"Show managers need to focus their energies and budgets on attracting qualified attendees to their tradeshows, as opposed to simply selling exhibit space to meet a bottom line," she said. "CAEM has recognized the importance of this in their 2007 conference program with its keynote speaker."
Details
Title
Change Is on Canadian Minds
Author
Tufel, Gary
Pages
4
Section
SPECIAL FOCUS: INDUSTRY MEETINGS
Publication year
2007
Publication date
Jun 25, 2007
ISSN
07330170
Source type
Trade Journal
Language of publication
English
ProQuest document ID
236998572
Copyright
Copyright Reed Business Information, a division of Reed Elsevier, Inc. Jun 25, 2007