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* The beauty brand used Salesforces cloud-based platforms to pivot its business online and improve the shopping experience of its customers.
Salesforce and Sally Beauty recently shared a case study about how the retailer is using technology to create contactless beauty experiences as well as services for the brands customers and for salon professionals.
The context of the report is based on how beauty salons across the U.S., Europe and elsewhere were closed during the onset of the pandemic, yet there was a surge in demand for DIY nail care, hair coloring and hair care products.
With Salesforce, Sally Beauty was able to quickly move its business online - launching new digital shopping options, educational experiences to help prevent DIY disasters...