Content area
Full Text
Tech, healthcare presence a goal; responsibilities split into 3 areas
Campbell Mithun Esty is reorganizing as it seeks to diversify beyond its package-goods reputation into technology and health as well as non-traditional areas.
The Minneapolis shop, the country's 27th-largest, is dividing responsibilities into three areas: Packaged Goods & Special Segments (with the latter comprising kid and health specialties), Retail & E-Business and Technology & Services. Each unit represents about one-third of CME's $960 million in billings, according to L President Les Mouser. He said the agency also seeks to boost its presence in direct, interactive, graphic design, promotions and public relations-which now constitute a fraction of billings-by increasing business from existing and new clients.
Don Kvam, 45, exec VP-group management supervisor, and John Hurst, 42, exec VP-chief creative officer, will...