Calvert launches 529 ad campaign

Calvert Funds has launched its DC 529 college savings plan and is rolling out an advertising campaign to promote the launch. Reggie Stanley, vp. of marketing, said the initial launch kicked off with a press conference featuring Anthony Williams, the mayor of the District of Columbia, as well as a marketing and promotions in community newspapers, local radio stations and network and cable television stations, including NBC, CBS and CNN. Calvert was awarded the 529 contract earlier this year and has been working on the campaign for the past couple of months (FMA, 10/27).