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Consumer agency Cake plans to open its first non-UK agency in New York in early 2009 following its acquisition by Marcoms giant Havas.
The group bought Cake for £12m last week in a deal squeezed in before this month's tax changes (prweek.com,4 April).
Cake founder and chief executive Mike Mathieson said: 'We always wanted to expand into America. It will be a modest starting point. I'm a great believer in growing organically, so it will be...
