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By Barny Stokes
Procter & Gamble is extending its Bold brand into the household bedding sector with the launch of "Wash Me Fresh" pillows, duvets and mattress protectors.
The new Bold 2in1 range, through a tie-up with pillow and duvet maker John Cotton, will be rolled out in Argos, Morrisons and TK Maxx stores in the coming weeks.