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The owners of Indianapolis-based Bluefish Wireless, which manages wireless phones for Fortune 500 companies and their employees, have spawned a new firm to serve smaller firms, via the Web.
Mobi Wireless Management consists of barely a dozen employees tucked into a corner of Bluefish's headquarters at Zionsville Road and West 96th Street.
Mobi is betting that the ocean of medium-size to large companies needing more control of wireless expenses and fewer internal resources dedicated to the task is teeming with potential.
It is projecting sales of $13 million and a work force of 75 by the end of 2011.
The confidence is based on wireless management assets Bluefish has developed; it now serves 20 Fortune 500 companies, including Intel, Oracle and Ford Motor Co.
"Let's take the tool we built for IBM and shrink-wrap it," Michael Browning II, a principal of Bluefish, said of the Mobi concept. He and his brother,...