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A couple of years ago if someone had told me I was going to be MD of Clubcard TV, it would probably have conjured up visions of a TV channel promoting Tesco products to Tesco customers.
We're launching Clubcard TV today so that we can reward our customers with hundreds of movies and TV shows for free, programmes that we know they like to watch and that they can watch any time they like.
As a nation, we are passionate about watching movies and TV shows. We've been like this for years, ever since the TV became the centre piece in our living rooms.
What has changed dramatically is the choice we now have. Thirty years ago,...