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Ogilvy and Lord Group develop campaign to tout new telco brand
Verizon is the new name of the soon-to-be-merged GTE Corp. and Bell Atlantic.
The companies have yet to formally name an ad agency. Insiders say a review is possible after the merger is finalized. Verizon could spend spend $300 million-plus a year to promote the newly minted telecommunications giant.
AGENCIES BRIEFED
GTE shop Ogilvy & Mather Worldwide and one of Bell Atlantic's agencies, Lord Group, both New York, were...