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Attunity Ltd. (OTC BB: ATTUF.OB), Burlington, Mass., a leading provider of real-time data integration and event capture software, has introduced a set of solutions based on a new concept coined 'Operational Data Replication' (ODR), which is designed to enable the large market of Oracle customers to replicate data in real-time to and from Oracle databases, at an affordable price point. The solutions, which are designed to enhance business intelligence (BI), improve business operations and reduce total costs.
Today more than ever, using real-time information in business intelligence and operations is believed to be crucial in order to compete effectively and set organizations apart in their ability to serve customers, optimize operations, and as a result - improve margins. In many cases, doing so requires replicating operational data, and making up-to-the-minute information accessible for employees, customers, and partners.
According to Gartner, "Business analysts and architects should study business processes to determine where monitoring and near-real-time reporting of key performance indicators would provide a meaningful business benefit. They should proactively offer to implement the relevant operation-intelligence facilities as a part of the application development process." (1)
To date, customers looking for replication software had two key choices: invest heavily in...