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Today's empowered and social-media-savvy consumers make attitudinal data more important than ever. Yet, it's these insights that are most often the missing ingredient in marketing programs. Attitudinal data provides powerful insights when combined with objective segment, demographic and behavioral data. Together, they provide a complete picture of the consumer and ensure relevant targeting and messaging.
Attitudinal data adds depth and perspective to an otherwise basic black-and-white outline of your customers. Think of it as the color in your marketing toolkit, bringing the information in your marketing database to life. It provides powerful insight for tailoring your product benefits,...