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Artisan Home Entertainment is planning numerous cross-promotional partners and the largest home video advertising campaign in the Family Home Entertainment arm's history for Big Idea Productions' Jonah - A VeggieTales Movie, which makes its home video debut March 4 (prebook Jan. 21;Jan. 14 for prepacks).
"We think it's going to be a big hit," said SVP of marketing Hosea Belcher, who added the company expects to ship close to 4 million units."The title really delivers....