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Danny Donovan, joint managing director of London MediaCom looks at the user personalisation of Tesco and Waitrose's grocery apps.Tesco
The Tesco grocery app is all about personalisation, which is brilliantly executed. It welcomes users by name and links up all the Tesco businesses, such as Clubcard details, Tesco Direct and Blinkbox, to allow effective cross-selling.
The...
