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Amperity is delving deeper into the consumer mind-set with the acquisition of Custora, the customer analytics platform. The pairing of the two platforms, who share similar missions of helping brands improve customer relationships through data, also shares a notable customer overlap from brands that were already using the platforms in tandem.
Combined, Amperity and Custora can tap a large portfolio of brands from the S&P 500, including The Gap Inc., Tiffany & Co., Lucky Brand, J. Crew, Uniqlo, and Kenneth Cole, among others. Companies who have been customers of both Amperity and Custora...