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It took a while - more than four month since news of the deal got out - but AmeriMark Direct officially bought fellow multititle cataloger Dr. Leonard's Healthcare Corp. The acquisition went through Dec. 17; terms were not disclosed.
"We started working on it in June," says Gary Giesler, president/CEO of the new parent company AmeriMark Holdings. But the deal was put on hold when "the credit market fell apart," he says.
The $220 million-plus Dr. Leonard's Healthcare Corp. mails 90 million Dr. Leonard's catalogs of home healthcare products for seniors. The company distributes about 101 million copies of its Carol Wright Gifts book annually.
AmeriMark's titles include Anthony Richards,...