Content area
Full Text
Stan Freberg, renowned advertising copywriter often referred to as "the father of the funny commercial" and one of Ad Age's top 100 advertising people of the last century, died April 7. He was 88.
The Grammy, Clio and Silver Lion award winner said he was sidetracked into the ad business from a successful career as a radio and TV satirist because he disliked the way most advertisers attempted to communicate with him as a consumer. In his book, "It Only Hurts When I Laugh," he wrote: "If you don't like an ad, why should anybody else? ... We're all consumers. ... That's why I always create commercials for myself first of all. I am the consumer I know...