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Advertising agency Greenstone/Fontana has been hired to run the $9 million national launch of LiDestri Foods' line of salsa products.
Greenstone/Fontana kicked off the campaign earlier this month with national TV ads and coupons in Sunday newspapers for products under the Santa Fe Packing Co. brand.
The account is a milestone for Greenstone/Fontana, a company officially launched last month. The agency combined Ronkonkoma- based Topline Advertising, led by Jeanne Fontana, with the industry clout of former Greenstone Roberts chief Ron Greenstone. Greenstone went into semi-retirement after the company was acquired in 2000. He consulted for Topline before the new company was established.
It's our first national account of any significance, said...