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Note: It's easier than ever to create a mobile app, but just because you build it doesn't mean anyone will come. Here's how to get consumers to actually use your apps.
10 Everyday Android Apps For SMBs (click image for larger view and for slideshow) Just about anyone can build and publish a mobile app these days without even a modest amount of coding knowledge.
You don't even necessarily have to hire someone, thanks to a growing crowd of do-it-yourself app platforms. Some of them appeal directly to small and midsize businesses (SMBs) with limited--or non-existent--development resources. But here's what those platforms don't usually mention in their marketing materials: No one is waiting with bated breath for your company's app. There are thousands upon thousands of them--"there's an app for that," as the Apple ad campaign goes--and that can cause app fatigue.
"Just like you can experience [overload] with email, the same phenomenon can happen with apps," said George Adams, CEO of ViziApps, in an interview. So what can you do to ensure your target audience will not just download your SMB's app but actually use it? Adams offered six approaches to improve your odds.
[ Learn how to address negative customer feedback on social platforms without becoming overwhelmed. See 5 Tips For Handling Complaints On Social Media. ]
1. Embrace geo-location.
"Many SMBs deal very much at a local level, or might be a chain of locations that are dealing with local customers," Adams said. "The ability to have a mobile app...