Content area
Full Text
CEO/ Grupo Bimbo
KEY DEVELOPMENTS: Acquired Sara Lee's North American bakery business; began national rollout of Bimbo Bread brand in U.S.
WHAT'S NEXT: Integrate the Sara Lee business with Bimbo Bakeries USA; continue expansion outside Mexico.
Sightings of the fluffy white bear that adorns packages of Bimbo-brand bread are becoming more common in U.S. supermarkets. But while the bear may not yet be the star here that he is in Central and South America, chances are most U.S. consumers have sampled something made by one of Grupo Bimbo's bakeries during the past year.
Since becoming chief executive officer of Grupo Bimbo in 1997, Daniel Servitje has continued to grow the company his father Lorenzo co-founded in Mexico City 65 years ago....