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Ad Age's annual report on the nation's top advertisers reveals what's up (and down) with the biggest spenders in marketing. Ten key points from the 61st annual Leading National Advertisers report:
1. For the 200 Leading National Advertisers, total U.S. ad spending--measured media plus unmeasured spending--rose 3.6% in 2015 to a record $142.5 billion.
2. The 200 LNA boosted estimated unmeasured spending in 2015 by a robust 9.1%, powered by digital. Unmeasured spending includes internet and mobile media...