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Abstract
In a changing environment, health care organizations need to rethink the meaning of strategy and make the choices necessary to distinguish themselves in meeting customers' needs. Those choices revolve around six key questions, beginning with “What is our goal?”
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1 From Harvard Business School (M.E.P.) and Harvard Medical School (T.H.L.), Boston, and Press Ganey, Wakefield (T.H.L.) — all in Massachusetts.