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Abstract
The time is not far when at your favourite fast food corner instead of paying cash you will be transferring the money to their account. Mobile commerce has led to regular purchase of goods and services in a wireless environment. Massive growth of mobile phone subscribers has led to a boom with electronic commerce on mobile. Mobile phones have become an alternative channel for availing banking services. Mobile web payments, Mobile Billing, SMS based transactions, contactless near field communication have become the modes of payments. The need to carry physical money is fast disappearing. Your Sim card will soon act as your debit and credit card. M-Payments are being used to pay electricity bills, mobile phone bills & recharges, hospital bills, fare taxi & buses, etc. One such system of Mobile money: "M-Pesa" proposes a mobile payment system in which any person can send money to the receiver using his mobile phone. The system considering the unbanked population of India uses Mobile money accounts which can be recharged through vouchers. The sender specifies the amount in the application and sends it to the receiving party. The unbanked receiver can easily withdraw the amount from his mobile money account. MPesa's eventual goal is conversion of every mobile money account into a fully functional savings account.
Keywords
CSR, NRHM, Mobile Wallet, JYS, MNREGA
Vodafone's M-Pesa
Rupa Devi, the poor women present in a discrete area in Jharkhand, had recently given birth to her offspring. But her happiness was hampered by frustration. She had eagerly waited to receive her due money from JSY (Janani Suraksha Yojana), the financial assistance program set up under the NRHM (National Rural Health Mission). Under this scheme, any poor women would receive Rs. 1400 in case of institutional delivery at the birth of her child. Her wait now seemed was never-ending.
Unlike many thousands of others who never receive any such dues, she would be fortunate enough to get her dues and that too from a quite surprising source. Vodafone tied up with NRHM (National Rural Health Mission) for a pilot project having the objective of direct distribution of money to the beneficiaries through M-Pesa, its financial mobile service. M-Pesa also known as Mobile wallet works as an SMS based service...