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Abstract
Doing the right things in a given situation at the right time is the underlying formula for the achievements of every business. But what are "the right things"? On what foundation can good and solid decisions be based upon? Most companies have vision and mission statements which guide them in their daily and / or strategic decision making processes. These statements embody a company's fundamental convictions and values - its core of being. The vision statement typically is future oriented outlining a clear picture about a superior state or goal that a company wants to achieve. In this context, the paper presented shows an approach to the development of a vision statement in a workshop framework with help of the LEGO® SERIOUS PLAY® method (LSP). LSP can be described as a perfect tool for enabling and enhancing communication within a workshop framework. In detail, it will be shown how LSP made a valuable contribution to the development of a vision statement. For this, the paper provides a real application example: The development of a vision statement for an automotive competence center that is organized as a public private partnership.
Keywords
LEGO® SERIOUS PLAY®, Vision Statement, Public Private Partnership
1. Introduction
Today companies find themselves in a global competition with an ever-increasing dynamic and complexity of framework requirements, processes and products. Apart from being internationally present, companies are also required to assure sustainable advantages in competition. In order to succeed, companies need to master the demands of markets as well as the demands of technologies. In this context, a company's strategy framework plays a major role. It describes several important core elements: The vision statement, the mission statement, dedicated strategies, concrete options for actions and agreed guiding principles for the everyday behavior of the company's employees. Since the strategy development and the vision statement are of further interest for this contribution, these will shortly be described in the following.
1.1 Strategy Development
The plan for seizing tomorrow's chances is written down in the corporate's strategy. A corporate strategy can generally be described as a guideline for a company's daily actions [1], the pattern of decisions that will help the company to obtain its desired future state [2]. It always represents a bridge between the...