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In a November 2004 photo essay for the Los Angeles Times , photographer Luis Sinco documented the battle of Fallujah. His images of broken Iraqi bodies and buildings were, like so many others, simply recording the banality of death and destruction, but one picture of the new "Marlboro Man" resonated with news editors across the USA. Suddenly, Marine Lance Cpl James Blake Miller, 20, a "country boy" from tobacco growing Kentucky, was everywhere. His bloodied nose, smudged camouflage, and dangling cigarette portrait was splashed across the pages of hundreds of newspapers. On evening newscasts and in pro-war opinion pieces he was praised as...