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Malaysia is one of the main countries in the world which produces oil, natural gas and manufacturing petrochemical products. Thus, the port which specializes in petrochemical production plays a major role in petrochemicals industry development. Kerteh Port in Terengganu, Gebeng in Kuantan, Tanjung Langsat in Johor and Bintulu Port in Sarawak are four major ports involved in petrochemical industry. Kerteh Port has a great potential to become the National Petrochemical Hub Port which attributes mainly to safety procedure. SWOT Analysis which applied in this study shows that the Strength and Opportunity of KPSB to develop is higher than Weakness and Threats that occur. The Spin off Benefits that arise from NPHP improves the state's economic status as well encouraging Research & Development (R&D) in petrochemical industry. The outcome of this study supports Petronas and Kerteh Port to focus and increase the additional necessity on Safety Procedure as the most important indicator for the development. This is vital, as KPSB becomes a main competitor to other domestic and international petrochemical ports. The profits and benefits from National Petrochemical Hub Port trigger the consistency of PETRONAS to 'build' a sophisticated hub port, which will benefit Malaysian economic status and enlarge the image KPSB worldwide.
INTRODUCTION
Petronas Kertih Port Sdn Bhd (KPSB) in East Coast Malaysia was establishing on 19 July 1993. It is fully owner by Petronas Maritime Services Sdn. Bhd in Kuala Lumpur. The Location of KPSB is about 13 Miles from Kuala Dungun, Terengganu and about 110 Km from Kuala Terengganu also about 125 Km from Kuantan. The main operation of KPSB is petrochemical manufacturing and the operation was beginning after upstream exploration and production of oil and gas which found in Terenggannu territorial water since 1973. However, KPSB also provide port services and marine support services as their operation beside the main operation.
Justification of the Study
The objective this studies to turn KPSB as a main Petrochemical manufacturer in Malaysia and to identify the most important variable to turn KPSB as a main Petrochemical Port and the implementation of SWOT Analysis as a "trigger" to develop KPSB as a National Petrochemical Hub Port (NPHP).
DEFINITION OF A HUB
Hub is a focal or centre point of a great importance or activities (Abdullah...