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KEYWORDS
E-commerce, Positional factors, Bonding factors, Strategy analysis
ABSTRACT
With the rapid development of information technology, people have paid more attention to E-commerce. This article analyzes the strategy of e-commerce from positional factors and bonding factors. Hope the article can facilitate the enterprise's development of E-commerce.
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1 Introduction
Along with the development of information technology and Internet, E-commence has become the propellant of the commercial application and development through the Internet. The free of the Internet, it brings the development of the enterprise and influences the development of economic across the country. Today, more and more enterprises make use of the E-commence to deal with transactions [1]. Therefore, in order to facilitate the development of E-commence, there is a necessity to implement the strategy of E-commence.
2 Seven Dimensions of an E-Commence Strategy
The e-commerce strategy of over 40 leading Europe and the Unite State organizations has been closely examined. They represent a variety of industry sectors ranging from manufacturing to service; whose origins range from the most established and traditional of blue chip companies to born-on-the-net start-ups; with revenues ranging from $0.05 million to over $10 million; in groups we could label E-commerce leaders to those we could label laggards. It became clear that the differentiation between those companies that have a successful E-commerce strategy and those that do not is a function of achieving balance among seven major factors (see Figure 1):
It can be argued that the model in Figure 1 can be applied to all forms of organization in the traditional industry and service sectors. This is in fact true and it is an international component of the model's construction. In terms of my understanding, all organizations need to continuously tackle these seven issues, whether they are traditional organizations addressing an investment decision regarding the deployment of a new technology required to speed up a production line, a specialized financial service company in Wall Street determining its ability to operate in the electronic market, or a company born in the internet that needs to assess its branding. Organizations will always be adjusting their strategies to meet the changing environment in which they operate, and the model aims at assisting executives in understanding the importance...