- Preview Available
- Scholarly Journal
Some Issues In International Marketing: Key Elements in International Marketing Strategy 1. Planning as a key to success: 2. Understanding consumers in a foreign culture: 3. Understanding applications of the foreign marketing conditions: 4. Conformity vs. Innovation: Role of Marketing Executives NOTES:
JOHN S EWING M Y YOSHINO.
Business and Society (pre-1986); Chicago Vol. 7, Iss. 1, (Autumn 1966): 3.
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.