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ABSTRACT
Understanding the gender phenomena and psychological concerns about the appearance is growing as an important area of interest in the contemporary realm. Review is suggestive of limited explanations on Socio cultural attitude towards appearance and Multidimensional gender consciousness. Socio Cultural Attitude towards appearance is the societal influence on body image and eating disturbances due to media influence, pressure, information and internalization of societal standards, thin and athletic figures. The Multi-dimensional Gender consciousness is the awareness about the gender related phenomena and also others responses on the specific gender one belong to. Current study aimed at understanding the Socio Cultural Attitude towards Appearance and Multi-dimensional Gender Consciousness in Men and Women. Pilot study consists of the 30 participants and the data was analysed with quantitative techniques. The gender difference, association was studied between the socio demographics, socio cultural attitude towards appearance and multi-dimensional gender consciousness of men and women. The results show that there is significant positive association between Public and Private Gender consciousness with the aspects of sociocultural attitudes like internalizing the ideals related to physical appearance.
Key words: Socio cultural attitude towards appearance, Multi-dimensional gender consciousness.
INTRODUCTION
Notions about the Appearance play an integral part of psychological wellbeing, self-esteem and also influence the eating habits, life style (Clay, Vignoles and Dittmar, 2005), gender phenomenon (Hong, 2006). Intersection of these aspects needs to be understood in-depth from the point of view of the understanding about gender phenomenon, sex, as well as the indigenous aspects of the same. This has clinical and societal implication. The concepts which are explored in the current research are Socio Cultural Attitude towards Appearance is the endorsement of societal appearance standards (Markland and Oliver, 2008). This includes the internalizing the ideals i.e., internalization of societal standards, thin and athletic figures. Pressure perceived through media, information and peers and significant others impressions which has an impact on the overall perception, body image disturbances and thereby practices related to life style and eating disturbances (Calogero, Davis and Thompson, 2004).
Multi-dimensional Gender Consciousness includes (Snell & Johnson, 2004) the aspects of gender consciousness i.e., public gender consciousness and private gender consciousness. Public gender consciousness involves the tendency to be aware of other's responses to aspects of one's own particular gender. Whereas,...