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Introduction
Many nations have severe problems with alcohol abuse and over-consumption, and the morbidity and mortality associated with alcohol is well researched (1, 2). Alcohol use is therefore the subject of much interest for public health interventions. The global burden of alcohol is difficult to determine, because there are many facets involved, which include healthcare costs, criminal justice costs and collateral damage from accidents. Current estimates suggest that 3-8% of global deaths and 4-6% of global disability-adjusted life-years (DALYs) are attributable to alcohol consumption (2). In economic terms, a 2011 study estimated the 2006 cost of alcohol in the United States to be $223.5 billion, most of which was due to lost productivity and specifically attributable to binge-drinking; this enormous sum averages to approximately...