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The paper seeks to analyse the role of kisan call centres in terms of coverage and effectiveness in solving the problems of farmers in Himachal Pradesh agriculture. Two different cash crops were selected, namely, apple - a fruit crop and tomato - a vegetable crop grown in high hills and mid-hills of the state respectively. The study is based on the primary data collected from the selected 200 farm households - 100 for apple crop and 100 for tomato crop of Shimla and Solan districts of Himachal Pradesh state. Out of these 100 house holds in each cluster village 50 house holds are...