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Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business
Adrian J. Slywotzky and David J. Morrison, with Ted Moser, Kevin A. Mundt, James A. Quella Times Business (Random House),
New York
Authors' Credentials: All but Morrison are consultants with Mercer Management. Morrison was coauthor with Slywotzky of The Profit Zone.
Thesis: The faster you can recognize patterns, the quicker you'll profit.
Scope: 1970s to the present.
File Under: Put the power of pattern thinking to work.
Reason to Buy/Read: The authors are out to sell you on their theory: That you learn from experience by learning to identify patterns. Sample: Patterns in seismography indicate where the oil is going to be. In meteorology, what the weather is going to be. And in business strategy, where the value is going to be. It's a valid thesis and one worth knowing.
In addition, in chapters four through ten, the authors give you a short cut by listing their top 30 patterns....