Political Slogans and Its Impact on Society

Abstract

Slogans are an understudied aspect of political discourse, despite their effectiveness and the fact that they are practically required in political campaigns. Political slogans are the subject of this paper's cognitive investigation. It aims to provide a description of the conceptual structure of political slogans, which could also be used as a starting point for more research into the "witty," "catchy," and "quotable" qualities of these slogans. The paper demonstrates that the concepts of a leader, people being led, a social problem or solution to a social problem, a goal, time, and space are typically used in political slogans. The analysis demonstrates the typical operation of these scenario elements. A dataset created specifically for these purposes is used to test this hypothesized conceptual structure. The dataset contains 25 political slogans that have been used in India over the past 70 years. The qualitative analysis that is carried out.