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ABSTRACT
Using available computer graphics software programs, a novice can develop a presentation. Going beyond the basics, however, requires knowledge of the use of the elements of design: fonts, colors, and graphics. This article describes how to select fonts and colors and provides guidelines for use of pictures and graphs. Guidelines for use of default settings and templates , and considerations related to the use of animation, sound, and projection are included. Examples are provided to demonstrate important points and creating a polished, professional product.
The widespread availability of sophisticated graphics software programs enables individuals with only basic computer skills to produce a presentation that, until recently, required the work of a team of instructional designers and technical producers. With on-line help and easy-to-use training manuals, even a novice can develop a presentation quickly and easily. Going beyond the basics, however, requires knowing how and when to incorporate the elements of design: fonts, colors, and graphics. This article discusses the use of these elements in developing computer-generated presentations, their integration with default settings and templates, and considerations related to animation, sound, and projection. Appropriate application of the elements of design and adherence to guidelines can turn a presentation into a highly polished, professional product. The information provided here is applicable whether the final format is a presentation using a computer and LCD or other on-screen projection technology, 35 mm slides, or overhead transparencies.
ELEMENTS OF DESIGN: FONTS, COLORS, AND GRAPHICS
As you work on your presentation, remember that the reason you are developing it is to reach a particular audience with a particular message. Success requires careful attention to fonts, colors, and graphics. Armed with knowledge of the basic elements of design, you can then modify default settings and select templates to achieve the desired result.
Fonts
A font, also called type or typeface, consists of all the characters of a single design: all upper and lower case letters of the alphabet plus numerals and symbols. Fonts belong to families. Each member of the family of fonts exhibits common design details. Some font families have numerous members exhibiting common details, but differing in some way, such as boldness or spacing. Most of the thousands of available fonts fall into three categories: serii, sans serif,...