Content area
Abstract
Qualitative research encourages varied sources of information including interviews, field notes, video recordings, images, documents, press clippings, and photographs.1 NVivo allows researchers to collect, orga- nize, and analyze these varied data types. Researchers can choose to use word clouds and words trees to display frequently appearing words in text and provide surroundingcontexttothe data.Bar,column, and piecharts can be customized tomatch your style, andcluster analyses can be run to compare and contrast coding patterns.