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Modeling the Choice to Automate: Studying the Decision to Automate Product-based Determinants of Automation Automation's Benefits Measuring Perceived Benefits Automation's Problems Measuring Perceived Risks Customer-based Determinants of Automation A Decision-Making Model Results Discussion Implications for Industrial Marketing Appendix 1: The Khandwalla Score Appendix 2: Indices of Benefits and Problems Improve Product Quality Reduce Manufacturing Cost Obtaining Upper Management Approval Employee Considerations System Startup and Breakin Automated Operations: On-Line Maintenance References
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