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Michael Jordan and the New Global Capitalism. Walter LaFeber. New York: W. W. Norton & Company, 1999.
The famed image of Michael Jordan has served many ends. In Walter LeFeber's book Michael Jordan and the New Global Capitalism, the respected historian of the Cold War uses the NBA's greatest player and pitchman to tell a story of recently changing political economy and the new cultures it produced. Jordan, an American product writ large, is the athletically supreme organic machine that under-girded the NBA's projection into the new world of economic globalization and across the cultural landscapes of the world. In a phrase, for LaFeber the phenomenal international fame of Michael Jordan serves as a quintessential form of late-capitalist global culture fueled by the information revolution and an increasingly transnational US capital.