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PHYSICIAN ISSUES
Can patients reliably choose a good doctor online? Inevitably, some will.
According to Kevin Pho, MD, (www.KevinMD.com) and Susan Gay, authors of a new book on the topic, Establishing, Managing, and Protecting Your Online Reputation, A Social Media Guide for Physicians and Medical Practices, social media ROI (return on investment) is starting to be quantified and will surely grow as...