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ABSTRACT
T-Mobile Company is located in the United States of America. The head offices are based in Bellevue, Washington. T Mobile finds its rank as the third largest in the industry of wireless communications and has a high number of customers approximately seventy-four million. This case analysis addresses marketing strategies in the wireless service industry and we use Michael Porter 's five forces to evaluate the attractiveness of this industry. We conducted situation and industry analyses and provided strategic alternatives that are consistent with T-Mobile mission, goals and objectives. Despite the challenges that T-Mobile is currently facing, it is clear and beyond reasonable doubt that T-Mobile will still be operational for quite long time because it is well prepared in the financial reserves.
Key words: T-Mobile, Marketing Strategies, Michael Porte's Five Forces
Introduction
T-Mobile Company is located in the United States of America. The head offices are based in Bellevue, Washington. It finds its rank as the third largest in the industry of wireless communications.it has a high number of customers approximately seventy-four million. That data is as per the first quarter of 2018. The following services are offered by t mobile in various places within the United States of America: Wireless and voice and voice data under the brand of T Mobile and Metro PCS, host network for many operators of virtual network (T-Mobile USA, 2002 Press Release).
The company has total revenues in every year valued at more than 4o billion us dollars.
The consumer reports evaluation of the wireless companies of 2015 indicated that T-Mobile was the leading wireless carrier in America. In addition, by 2017, it still maintained its ranks as the best in satisfying the needs of the consumers (T-Mobile USA, 2002 Press Release).
This report is a depiction of the analysis of the situation at t mobile. It further discusses the problems that may be observed in the operations of the mobile services company. This is important regardless of the many successes that have been observed in the firm since its inception. In the economic scope, the company was doing well. But due to the proposed merger with the A & T, various issues arose. These are explored in detail in this report.
In terms of competition mobile...