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Marketing Strategies, Tactics, and Techniques: A Handbook for Practitioners, Stuart C. Rogers, 392 pages, ISBN 1-56720-411-2, Quantam Books, Westport, CT, July 2001.
If you've ever wondered where you could find the definitive book, the condensed encyclopedia on marketing strategy - product, branding, advertising, sales promotion and public relations - look no further. We've found it.
Despite the title of the book, we found it to be long on strategies but short on tactics. But then something has to give when you're trying to cover a four-year marketing curriculum in a single book. But maybe it's...