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Gordon C. Bruner, Karen E. James, and Paul J. Hensel, Marketing Scales Handbook: A Compilation of Multi-item Measures, Vol. 3. Chicago: AMA, 2001,1,651 pages.
Marketing Scales Handbook: A Compilation of Multi-item Measures, the third volume of the series, is the "largest book ever published that focuses on measures with a history of usage in scholarly marketing research." This book is not a revision of the previous publications, but is a distinctly separate volume....
