Content area
Full Text
RR 2011/365
Margaret Gee's Australian Media Guide Online
Crown Content
Melbourne
2000-
URL: www.crowncontent.com.au/shop/category41_1.htm
Last visited May 2011
12 month single user licence AUD$599; IP Access Office edition AUD$2,995: 12 month library licence subscriptions between AUD$595 and AUD$2,295, based on the type of library and the number of users. Further details listed at www.crowncontent.com.au/forms/pricelist-2011.pdf
Also available as a printed service with 3 updates per annum at AUD$549
Keywords Advertising, Australia, Directories, Electronic media, Mass media, Public relations
Review DOI 10.1108/09504121111184354
Margaret Gee's Australian Media Guide is a media contacts directory that began in print in 1979, and is considered the authoritative guide for Australian public relations, advertising and marketing fields. The guide now publishes more than 250,000 media contacts and mentions over 3,000 media outlets - print, TV, radio, and online. From the early 2000s, an online version of Margaret Gee's Australian Media Guide has been published. The print directory continues to be published too. The online product is updated daily, while the print version is updated and published three times a year in March, July and November. Subscriptions that include both the print and online versions are available. The scope for people other than public relations professionals,...