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Managing Crises Before They Happen: What Every Executive Needs to Know About Crisis Management, Ian I. Mitroff, AMA COM, January 2000, 172 pages. Reviewed by G.A. "Andy" Marken, president Marken Communications, Inc. [email protected]
In the blink of an eye a good day can go bad. Business as usual can be turned completely upside down. Whether it's a stupid mistake, an executive's slip of the tongue or a tragic accident outside of anyone's control, crisis will happen. You may not be able to plan for a crisis but that doesn't mean you can't be prepared for dealing with the crisis.
Mitroff's point that almost every crisis is preceded by a telltale set of early warning signals is...