Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century

Lessons from the Heart of American Business: A Roadmap for Managers in the 21st Century Greenwald, G. with Madigan, C. Warner New York, NY 2001

Keywords Business administration, Management, Management philosophy

It is always an interesting challenge to review a book whose jacket cover has excerpts of praise from several prominent individuals. Mr Greenwald's work is no exception; it has praise from the president of Princeton University, an economist from MIT, and a former editor-in-- chief of Time. These glowing references, not to imply that they are invalid, are similar to those on most jacket covers used merely for marketing. Mr Greenwald's narrative on his service of over four decades in the corporate world is an interesting work about the evolution of a corporate CEO and US business. His drive to move up the corporate ladder carries the reader through the automobile industry in Europe, South America, and North America. He worked for two giants in the US automobile industry, Ford and Chrysler, and the largest airline, United Airlines. Among his major accomplishments were resurrecting Chrysler and United Airlines, the former with the development of the K-Car and the Minivan, the latter using a new...