- Preview Available
- Scholarly Journal
An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content
Miranda, Sandra; Cunha Patrícia; Duarte Margarida.
Review of Managerial Science; Heidelberg Vol. 15, Iss. 1, (Jan 2021): 55-73.
DOI:10.1007/s11846-019-00370-3
This is a limited preview of the full PDF
Try and log in through your library or institution to see if they have access.