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© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.

Abstract

This research was aimed to investigate the connection between the social networking sites and green entrepreneurship intentions through a mediated-moderated model. The study was based on the Shepero’s model of entrepreneurship intentions and Ajzen’s theory of planned behavior. The study design reflects that social networking sites and green entrepreneurship intentions are mediated by risk propensity and self-efficacy, while self-efficacy and green entrepreneurship intentions’ relationship is further moderated by subjective norms. A well-structured and self-administered questionnaire was used to collect data from 500 respondents. The data were analyzed, and hypotheses were tested using PLS-SEM. The study findings confirmed that there exists a positive and significant link between social networking sites and green entrepreneurship intentions through the indirect effect of risk propensity and self-efficacy. However, the findings regarding moderating effect indicated that subjective norms have no significant impact between the self-efficacy and green entrepreneurship intentions. The study findings have significant academic and practical implications for government representatives, policymakers, and entrepreneurial educational institutes that can use these findings.

Details

Title
Green and Sustainable Entrepreneurial Intentions: A Mediation-Moderation Perspective
Author
Hussain, Iftikhar 1   VIAFID ORCID Logo  ; Nazir, Mehrab 2   VIAFID ORCID Logo  ; Saadia Bano Hashmi 3 ; Assunta Di Vaio 4   VIAFID ORCID Logo  ; Shaheen, Imrab 5 ; Waseem, Muhammad Arfaq 6 ; Arshad, Adeel 7 

 Faculty of Computing & Engineering, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan 
 School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China; [email protected] 
 Department of Governance and Public Policy, National University of Modern Languages, Islamabad 44100, Pakistan; [email protected] 
 Department of Law, University of Naples Parthenope, 80132 Naples, Italy; [email protected] 
 Department of Public Administration, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan; [email protected] 
 Department of Commerce, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan; [email protected] 
 Department of Business Administration, University of Kotli Azad Jammu & Kashmir, Kashmir 11100, Pakistan; [email protected] 
First page
8627
Publication year
2021
Publication date
2021
Publisher
MDPI AG
e-ISSN
20711050
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2558947872
Copyright
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.