Content area
Full Text
Introduction
Globalization is not easily defined as the term includes many aspects of modern life. In general, the term "global society" is used to refer to our modern society in which all the people of the world have a good deal in common with one another. Some people believe that it is a positive process as it leads to share social and economic values worldwide. For others, the process of globalization will have negative results in the nearest future as it undermines less dominant cultures and cultural diversity and promotes a uniform set of values and beliefs. The regions of the US and Canada are believed to be particularly affected by the course of globalization and are becoming more and more homogenized. The results of it is the loss of their regional and cultural identity. As Iyer Pico has claimed in his book with a very notable title The Global Soul: Jet Lag, Shopping Malls, and the...