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The Four : The Hidden DNA of Amazon, Apple, Facebook and Google Publisher : Penguin Random House UK (Bantam Press) Author : Scott Galloway ISBN-13 : 9780593077894 No. of Pages : 310 Price : ₹ 699/-
Four technology giants Amazon, Apple, Facebook and Google have created hundreds of thousands of high-paying jobs over the last twenty years. These four organisations are responsible for an array of products and services that are influencing daily life of a common man. They have generated unprecedented wealth that, via stock ownership has helped many families across the planet build economic security. This has been discussed and promoted across various media, conferences and boardrooms. Instead of accepting the media reports, Scott Galloway, a Professor at New York University's Stern School of Business shows a different view. He evaluates the strategies adopted by these four to reach their current position. He argues that on their way to become US$1trillion Company, these four companies have gained enough power to infiltrate our lives. We willingly invite them into the most intimate areas of our lives, and divulge personal updates. The government grants them special treatment regarding antitrust regulation, taxes and even labour laws. Investors offer near infinite capital, enabling them to attract the most talented people globally.
The book is broadly divided into two parts. In the first five chapters the author (Scott Galloway) critically analyses the ascent of these four companies which he calls as four horsemen, from their inception, how they have conquered / beaten the competition and reached to the...