Content area
Full Text
The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Mediascape, by Paolo Sigismondi. New York: Springer, 2011. ISBN 978-1-4614-0907-6. 135pp.
Craving more Fear Factor, Carrie Underwood, Clay Aiken, or Pudsey the puppy dog? Good, because as exemplars of "new paradigms in the 21st century global mediascape," they are quite likely to persist as popular communication in lucrative, global media markets. And, perhaps even more to your liking, they may also put Hollywood on its back foot as upstart firms from smaller media markets saturate innumerable channels in transnational markets. Paolo Sigismondi offers an empirical study and theoretical reflection on the sources of imminent disruption to Hollywood's dominance of global culture markets, providing business, technological, and regulatory perspectives.
This book is the third title in the series, The Economics of Information, Communication, and Entertainment: The impacts of digital technology in the 21st century, by Series Editor Darcy Gerbarg. The title of this short volume is unwieldy, but Sigismondi presents a clear account of global media trends that serve to...