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1. Introduction
The Emo subculture, a post-punk movement, develops in the late eighties and is characterised by a do-it-yourself approach (DIY) to production ([19] Horton, 2009), which manifests thorough practices, rituals, gestures, language and aesthetic forms. According to Cultural Studies ([18] Hebdige, 1979), such practices are defined as bricolage .
Originally used by Claude Lévi-Strauss (1966), the term bricolage refers to the different ways in which consumer goods can be subjected to uses and meanings not necessarily intended by their producers. Accordingly, it involves re-appropriation of the cultural meanings of behaviours, spaces and goods ([13] de Certeau, 2001, orig. 1980) and positions consumers as active subjects with the capacity to improvise, recycle and recreate ([17] Gabriel and Lang, 1995, [7] Campbell, 2005). According to [27] Rickman and Solomon (2007), subcultures ([18] Hebdige, 1979) or neo-tribes ([5] Bennett, 1999) as Emo can be defined as a "cyber-mediated anomic micro cultures" (p. 418), i.e. micro cultures based on a shared sense of anomie ([14] Durkheim, 1971) and a strong propensity to communicate an existential condition through the gathering in online and offline communities. The members of these communities, or tribes, as [11] Cova (1997, p. 301) highlights, are bound together through the sharing of "strong emotional links, a common subculture and a vision of life". Like other youth subcultures - such as the Goth, Punk or Cyberpunk - these communities gather themselves around the sharing of a common taste ([6] Bourdieu, 1983), originating from music and then extending to aesthetics, behaviours and values. As the cultural anthropologist Ted [24] Polhemus (1996) emphasised, a distinctive feature of youth subcultures is the return to tribal expressive practices. As in primitive populations, the exterior appearance of a single member of the group - which include garments, accessories, hairstyles, make up, adornments and other body decorations as piercings, body painting and scarification - plays the main role of signalling the belonging to a specific tribal formation. Moreover, the physical appearance lets recognise at a first glance a definite system of values and beliefs shared within the group. As a result, likewise primitive populations, the adoption of a street style backgrounds the expression of personal identity in respect to the expression of a social identity.
2. Objectives
The aim of the paper...