Abstract

Customer retention is the key element in the success of every organization. Retaining customers becomes a tough job in heavily saturated market environment. The cut throat competition among mobile telecom service providers further adds fuel to customer attrition. During 1990’s the prime focus of marketing activities was customer acquisition.

Details

Title
Customer Retention in Mobile Telecom Service Market in India: Opportunities and Challenges
Author
Premkumar, G; Rajan, J
Pages
17-29
Section
Articles
Publication year
2013
Publication date
2013
Publisher
CHRIST (Deemed to be University)
ISSN
09753311
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
2501475288
Copyright
© 2013. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at http://journals.christuniversity.in/index.php/ushus/about